More than a Quarter of Advertisers Use Online Video for Product and Service Promotion
It is projected that US marketers will spend over $4.3 billion to reach the online video audience in 2011, citing the high engagement factor and the Internet's superior tracking and targeting capabilities as a valuable revenue stream and a highly accountable method for advertisers to sway target audiences.
As such, The ClickZ Network, the largest resource for interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, is hosting a one-day forum on Online Video Advertising tomorrow, July 22, 2008, at the Millennium Broadway Hotel in New York. This fast-paced, full-day forum is geared for senior advertisers, marketers, publishers, and content providers who are using or considering this fast-moving medium.
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