AOL announced the launch of two new specialty sites, Lemondrop, http://lemondrop.com, which covers women’s lifestyle, and PopEater, http://popeater.com, which focuses on pop culture. The new sites continue AOL’s efforts to launch experiences targeted at specific audiences. Both sites provide consumers a forum to interact and engage in a fun and entertaining format about lifestyle and pop culture features. In addition, AOL announced that unique visitors and page views for its programming sites grew in August, the nineteenth consecutive month of growth. Unique visitors climbed 5% year-over-year in August, page views climbed more than 100%, and time spent climbed 49%, according to the August 2008 comScore Media Metrix report.
The new sites are supported by AOL’s digital advertising business, Platform-A, http://www.platform-a.com, which will identify key opportunities for advertisers and provide relevant display advertising and content-targeted links on the sites.
“As people change the way they use the Internet, we are continually looking to offer more relevant content that targets people’s passion points,” said Bill Wilson, Executive Vice President, AOL Programming. “The new sites provide comprehensive engaging and interactive experiences and offer a place for consumers and advertisers to connect with programming that is truly dynamic. In addition, our continued growth in traffic and engagement show that this approach is resonating with online consumers.”
0 comments:
Post a Comment