Holiday Shopping Becomes Breeding Grounds for Identity Thieves

LifeLock’s Identity Theft Protection Available Through Best Buy, Office Depot, CVS and HP

The busy holiday season has proven to be an ideal time for identity thieves to target unsuspecting victims. The Federal Trade Commission reports that in 2007, consumers reported losses from identity theft and fraud of more than $1.2 billion, and with consumers facing an already tough economy, they need to be particularly vigilant this holiday season.

There are many steps consumers can take to protect their credit and to ensure that when the holidays are over and they are done spending, their credit won’t need mending. This holiday season, LifeLock – the industry leader in identity theft protection – is offering everything from a discount on its service to a one-year membership at various retail outlets. Shoppers who purchase a new computer from HP can receive a discount on LifeLock’s services. Online shoppers can purchase a one-year membership to LifeLock at BestBuy.com. Traditional retail shoppers can purchase LifeLock’s Identity Theft Protection Starter Kit at Office Depot locations nationwide for just $9.99 or can purchase the same one-year membership to LifeLock offered at BestBuy.com in Best Buy stores nationwide. CVS Pharmacy also offers discounts to shoppers, as well as a CVS gift card upon enrollment with LifeLock.

“While the holiday season is surely a time for cheer and celebration, it is also a time when identity thieves are waiting for the perfect opportunity to pounce on unsuspecting consumers,” said LifeLock® CEO Todd Davis. “Whether it takes place at shopping malls or online, identity theft can increase over the holidays. However, we are confident that if consumers are armed with the necessary tools to protect their personal information, thieves will not continue to profit nearly as much off innocent victims.”